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Despite every organization’s best efforts best efforts, there is a fundamental truth that needs to be confronted: you can never employ all the bright minds. So alternative forms of sourcing for bright ideas need to be considered. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. Predicting The Turn is your rule book for the new game of high-stakes business.

The Fortune 500 was first published in 1955, and since that time, 89 percent of the list has completely turned over. P 500 was launched in 1958, the average company remained in the index for roughly 61 years. Bold, practical strategies that will shatter the glass wall in the workplace, and boost any woman’s career. What does it mean to be young and Muslim today? There is a segment of the world’s 1.

6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet ‘Generation M’. In Connectography, Parag Khanna guides us through the emerging global network civilization in which mega-cities compete over connectivity and borders are increasingly irrelevant. Imagine a generation of consumers who have never known life without computers, the Internet, or app-filled smart phones. That generation is coming up fast, and its expectations for software will be higher than ever before. The Never-Ending Digital Journey contains cutting-edge thinking about how to wed engineering and design to create digital experiences that will thrill a new generation. Adapt or die’ is truly the new norm in 21st century marketing: embrace the big data and use it to your company’s benefit or else suffer the consequences. In today’s Internet Age, one can drown in the overwhelming amount of data available.

How do you determine what is useful and what isn’t? How do you use data to target the most relevant audience? In his second book, Ajaz Ahmed, CEO of AKQA, explores what can be learnt from the lives and careers of ground-breaking business leaders. Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions.

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