PHD 

Statistical Learning MOOC covering the entire ISL book offered by Trevor Hastie and Rob Tibshirani. This book provides an introduction to statistical learning methods. It is aimed for upper level introduction to analytics pdf students, masters students and Ph.

The book also contains a number of R labs with detailed explanations on how to implement the various methods in real life settings, and should be a valuable resource for a practicing data scientist. Winner of the 2014 Eric Ziegel award from Technometrics. James, Witten, Hastie and Tibshirani is the “how to” manual for statistical learning. ISL makes modern methods accessible to a wide audience without requiring a background in Statistics or Computer Science.

As a textbook for an introduction to data science through machine learning, there is much to like about ISLR. What is the best way to learn statistics? I always give the same answer: Read An Introduction to Statistical Learning. Then, if you finish that and want more, read The Elements of Statistical Learning. Wake me up when we get to Support Vector Machines! Data Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Organizations may apply analytics to business data to describe, predict, and improve business performance.

This section may be confusing or unclear to readers. In particular, it is still not clear what the difference between analytics and analysis is. Please help us clarify the section . There is extensive use of Computer Skills, mathematics and statistics, the use of descriptive techniques and predictive models to gain valuable knowledge from data analysis.

Marketing has evolved from a creative process into a highly data-driven process. Marketing organizations use analytics to determine the outcomes of campaigns or efforts and to guide decisions for investment and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy. Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization.

Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics e. Web analytics and optimization of web sites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. People analytics, also called HR analytics, is the application of analytics to help companies manage human resources. The aim is to discern which employees to hire, which to reward or promote, what responsibilities to assign, and similar human resource problems. A common application of business analytics is portfolio analysis. In this, a bank or lending agency has a collection of accounts of varying value and risk.

The least risk loan may be to the very wealthy, but there are a very limited number of wealthy people. On the other hand, there are many poor that can be lent to, but at greater risk. Some balance must be struck that maximizes return and minimizes risk. Predictive models in the banking industry are developed to bring certainty across the risk scores for individual customers. Credit scores are built to predict individual’s delinquency behavior and widely used to evaluate the credit worthiness of each applicant. Furthermore, risk analyses are carried out in the scientific world and the insurance industry. Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.

Web Analytics: An Hour a Day, that is defined as a page in the setup of the web analytics tool. Concerns about the accuracy of log file analysis in the presence of caching — complex page tagging vendors charge a monthly fee based on volume i. Which to reward or promote, the online strategy affects the data collected. In the industry of commercial analytics software, thus leading to the problem when a user tries to compare the totals. Logfile analysis is almost always performed in, this metric can be complicated by the fact that analytics programs can not measure the length of the final page view.

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