Vodafone’s belief that new technologies and digital services will play a positive role in transforming society and enhancing individual quality of life over the years ahead. Vodafone’s brand positioning strategy focuses on the theme of optimism about the future, using the new strapline, “The future is exciting. The logo will also appear in a new 2D design in place of a skeuomorphic 3D approach. The brand positioning strategy and related advertising campaigns were developed after a period of extensive research and concept testing, including quantitative and qualitative inputs from nearly 30,000 people in 17 countries.
On 6 October 2017, Vodafone will commence the largest advertising campaign in its 33-year history. 10 of the top emerging trends that could transform home and working life. We believe there are very good reasons to be optimistic about the future as emerging innovations in science and technology begin to have a profoundly positive impact on society. Vodafone has a long and proud history of bringing new technologies to hundreds of millions of people worldwide, enhancing quality of life and transforming the workplace. Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications.
Vodafone Group has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 19 markets. As of 30 June 2017, Vodafone Group had 523. 5 million mobile customers and 18. Australia, the Czech Republic, Germany, Greece, Hungary, India, Ireland, Italy, New Zealand, Portugal, South Africa, Spain, Turkey, and the UK. The original Vodafone logo was created in 1985. The ‘Pegasus’ figure was added to the logo in 1993.
The Vodafone ‘speech mark’ visual identity was created in 1998. The logo incorporated a SIM card from 2001. The ‘speech mark’ visual identity was first rendered in a 3D skeuomorphic design in 2005. Power to you’ became Vodafone’s strapline in 2009.
People want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and refreshment. We want to help remind people why they love the product as much as they love the brand. We make simple, everyday moments more special. 10 TV commercials, digital, print, out-of-home and shopper materials.
Six additional shops will contribute creative as the campaign evolves. At the close of each spot, the family of Coca-Cola products unite under the iconic red Coca-Cola disc. Several alternate versions of the ads were produced with locally relevant casts and culturally relevant vignettes. Coca-Cola, such as ice-skating with friends, a first date, a first kiss and a first love.
Music plays a key role in all “Taste the Feeling” communications. A first acoustic version by Sewell is being featured in various TV spots for the new campaign, including “Anthem”, and the lead single with Avicii will be released soon. 100 images shot by noted fashion photographers Guy Aroch and Nacho Ricci. Images are cropped in a way that closes in on the Coca-Cola bottle, while still telling a personal story.