After a mango shaped space pdf years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. And no, the one-and-only Diet Coke is not being reformulated. It continues to be available nationwide.
North America’s group director for Diet Coke. Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach. And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation. 1982 to Millennial men and women who are always looking to try new things. We’re modernizing what has made Diet Coke so special for a new generation.
The same unapologetic confidence still comes through and the same great Diet Coke taste people love is here to stay, but we’re making the brand more relatable and more authentic. We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences. Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side. The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more. D team developed and tested more than 30 Diet Coke flavor combinations, featuring tropical, citrus and even botanical notes. Ultimately, Diet Coke landed on four flavors that received the most positive consumer responses. Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango bring more variety to the trademark by complementing the unique, crisp taste of Diet Coke with unexpected-yet-delicious tastes.
They aim to satisfy adventurous fans’ thirst for bolder tastes and more dynamic and uplifting experiences. Coke Zero Sugar is a great choice. Diet Coke and the new flavors will be packaged in sleek 12-oz. Diet Coke also will continue to be offered in all existing package sizes, such as standard 12-oz.
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